A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 1-9-90 Rule. How do we turn the 90% into engaged employees
A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 1-9-90 Rule. The rule goes something like this:
User participation in any online internet community generally follows the 1-9-90 rule:
For anyone new to community management, this is a discouraging benchmark. If active participation is this low, what’s the point of creating an online community at all?
For organisations who’ve already launched an online community and don’t see high engagement, this rule might lead them to accept it’s the norm.
If you look at the different types of community members these stands out:
When we meet clients before a project, the general feedback from their end users has been based on the current system:
What we have found is removing the clutter and make the interface simple and easy to navigate, has helped in creating engagement.
workplaceON is a role based platform so the end user only sees what is relevant on his/her device at any time.
Letting people know whats going on in the business using push notifications has been an important part of the engagement as well.
Contact us to know more about creating employee engagement.